Market for natural vanillin - Ennolys
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Market for natural vanillin

Market for natural vanillin

Our experts’ interview – Ennolys – Sales & Marketing director – What is the market for natural vanillin?

Vanilla is one of the world’s most appreciated flavors. Many molecules are found in the bean, notably vanillin, which contribute to the taste. Vanilla beans primarily originate from Madagascar, but in the past few years, the production has been significantly affected by different phenomena such as repeat storms, periods of drought, but also an increase in demand which has affected the readiness of the bean itself. Malgasy producers now understand that they can influence the market price of the beans in regard to supply and demand. Many partnerships have been formed with the flavor industry so as to better control the beans’ quality and price.

Pastries, dairy products, sweets…vanilla is used in a large number of products. Ennolys offers a natural and complementary durable alternative to vanilla beans thanks to the fermentation process. The development of this much appreciated natural flavor offers production throughout the year and client assurance of a stable product over time.