12 Apr At the heart of the “Plant-based” trend
With the rise of vegetables, we are witnessing the rise of the “plant-based” trend. Ennolys has positioned itself at the heart of this trend and accompanies you in this domain. If we were to describe the “plant-based” concept, it would literally mean “made of plants.” A “plant-based” food is therefore exclusively made of vegetable products and leaves out animal products.
Among the plant-based products, alternative vegetables from animal proteins are being increasingly developed. Notably, alternatives to milk products and meats. These alternatives are emerging and new issues developing such as maintaining gustatory pleasure. In fact, vegetable proteins tend to bring a bitter taste to foods. Ennolys offers you flavors to make your products more delicious.
Current market status of “plant-based” products
To begin, we underline that the vegetable protein market is growing fast. It should reach $41.8M in 2023 with a 5% increase each year [1] . These are alternatives to milk products which currently hold a major part of the market share. They represent 21% of plant-protein-based products on the global scale [2],[3],[4],[5].
In France, the most common sources of vegetable protein are wheat (56.3%) and soy (21.3%) [6].
Consumers searching for more vegetables
The “plant-based” trend responds to customer expectations.
In fact, we are witnessing the emergence of different dietary practices, more or less strict, including an important place for vegetables. Flexitarians, first of all, are looking to decrease their meat consumption and replace it on occasion. Their goal is to eat less but better, thereby favoring good-quality meat products. Next, vegetarianism is a more strict diet as it excludes meat from animals (beef, chicken, fish, etc). And finally, the most restrictive diet is veganism. Vegans consume no animal-based products.
This desire to lean towards vegetables comes from a tendency towards naturalness. Consumers are looking for more homemaid, raw and natural products.
In addition, these expectations are in line with health, ecology and animal wellness. Consumers are trying to regain a balance between animal and vegetal proteins towards more vegetal. Thus, they hope to therefore protect the environment and respect animal wellness while looking out for their health.
Ennolys answers the “plant-based” trend
This trend is in perfect alignment with Ennolys’ goals. We offer you solutions allowing consumers access to healthy, delicious, and natural foods while preserving our environment’s resources. Our ingredients, obtained through fermentation, are clean label and lasting. Because they are vegetal, they can be easily incorporated into a “plant-based” diet environment.
In addition, we provide you the opportunity to optimise your vegetable-protein based products.
In fact, vegetable proteins can present an inconvenience: they can sometimes negatively impact the organoleptic aspect of your products. Some bring a bitter off-note. This taste is generally poorly received by consumers. One can also perceive a cardboard off-note in soy yogurts for example which is not enjoyable.
Our line of ENNALIN SOLUTIONS & MIXES therefore offers an answer to these issues. In fact, these different mixes bring vanilla, buttery/milky and coconut notes and can thus mask the bitterness of the pea protein in cereal bars for example. Vegetal soy, almond or oat milks or yogurts will be more delicious because these mixes help to decrease the famous cardboard flavor while bringing the sweetness of vanillin. These natural and vegan Made in France products, allow also to provide the mouth feel sought after in many “plant-based” products.
[1] Kerry, 2019. The State of the Global Plant-based Protein Market.
[2] Future Market Insights. Non Dairy Creamer Market. 2019
[3] Grand View Research. Dairy-Free Ice Cream Market. 2019
[4] Technavio. Lactose-free Cheese Market. 2017
[5] Hexa Research. Vegan Yogurt Market. 2019
[6] GEPV, Etude de référencement, 2019
