09 Jan Are you craving a natural aroma ?
Our experts’ interview – Ennolys – Marketing & Communication manager – Are you craving a natural aroma to create a gourmet taste?
Why do consumers look for naturality?
There are multiple reasons for consumers to opt for more natural products. Amongst them, the 3 principal reasons are:
Health. Consumers, who are better and better informed, are getting more conscious about the importance of the link between food and health. 32% of consumers believe that a natural product is a “healthy”4 product. Moreover, the increasing number of scientific studies on the subject, and a better knowledge of different chronical diseases, underline the importance of several restrictive diets.
Environment. Today, going to the food-store is not just choosing food, but also implies an ethical choice. We are conscious about the impact intensive agriculture has on the planet, and we wish to act. As consumers, we thus tend to pick products that are more respectful of the environment: no pesticides, organic, etc.
Lifestyle. As the food system becomes more and more complex and urbanization increases, consumers are progressively getting de-connected from food production, and even from nature itself. Nowadays, many consumers wish to reconnect. Amongst other means, they buy products that are more natural and point out their authenticity.
Natural solutions from Ennolys
The industry needs to adapt to consumer demand by putting innovating solutions on the market. This can be done by reformulating recipes, removing additives, shortening the list of ingredients, sourcing organic products or materials, etc. Ennolys’ fermented natural flavorings are perfect solutions for manufacturers who wish to initiate these changes. Indeed, Ennolys is offering a wide range of natural flavoring molecules from fermentation. They are intended for flavorists, and for the agri-food, nutraceutical, cosmetics and pharmaceutical markets. In order to respond to manufacturers’ needs, Ennolys has created the Ennarom range, offering fermented flavorings produced from natural raw materials. Ennolys has also developed Ennallin, natural vanillin produced by fermentation.